William Glazer unit 1 prep

CW unit 1 audiences  mainstream vs Niche  mainstream: Aimed towards a mass market the majority of people targeted at a broad way of interests. mainstream apples to lots of different audiences.  Example:  Doctor who   Game of Thrones  Superhero movies Niche: aimed towards a narrow demographic. Narrowcasting aiming programmes at specific and specialist audience as opposed to broadcasting to mass audinces. youtube would do this as well as Twitch streaming as they would know what the person likes and watches it.  Examples :  Anime  Liverpool TV  Sky Arts  I think that as there is more accessible in the market at the moment than 20 years ago that media products are becoming more mainstream as people will be able to see what is popular.  Chris Anderson: the longTail Theory:  At the head of the demand curve and towards a huge number of niches in the tail. As the costs...

Distribution Includes two elements 1.       How a product or brand reaches an audience (web, television, cinema) 2.       Its marketing and promotion New Netflix film (22 July) will be distributed through online format and in the cinema to give the film more respect when they are watching it. My media consumption 1.       Played PS4 (For honour) Yes I did buy the product. Online PlayStation store. No I do not. Play station and TV 2.       Social media Snapchat (phone), no the app is free. No. Phone 3.       Netflix (operation finale..) it comes with the Netflix subscription. No.TV 4.       Spotify (joji  - slow dancing in the dark) It comes with the subscription. No. Phone + speaker (sonos) 5.       YouTube (pyrocynical) No the app is free. No. Phone+ headphones. The way it has changed...

Impact of online distribution Music and television can now be downloaded, stream or simulcasted at the click of a button – without ever having to leave your armchair. It is available to you whenever, wherever. Spotify is less than £10 Spotify Netflix is less than what a VHS would be £15 Video games is the only one that has the old model of buying a game with only one game. This would make them have the most revenue. Netflix today have 15% of worldwide internet traffic. Love film, they used the internet but didn’t use it in the correct way. In 2009 the reason why we didn’t have streaming services is because we didn’t have the technology for it. Simulcasting:  When a media product is broadcast both online and via a traditional medium at the same time. In television terms, it could refer to programme being broadcast on two different channels. Crunchyroll would have a lot of simulcast from japan to America or UK. Amazon prime premier league to show 20 matches of ...

Microanalysis and genre Genre and audience pleasures Rick Altman argues that genre offers audiences a set of pleasures: Emotional pleasures -         How does the text make you feel? – happy, sad, nostalgic Visceral Pleasures -         Gut responses such as excitement, fear, laughter Intellectual pleasures -         Does it make the audience think? The sound doctor who clip Footsteps to show that they are in rush. Pips and background noise Comedic music (birdy music) – creates the intense scene to be more comedic to give the audience more of a smile during the scene. Star Wars sound effects – this would be for the sci - fi effect of the genre. Music becomes more intense then switches to when they are having a talk about a character’s dad Intense, fast paced music builds tension.  Links to the genre as sci – fi is unpredictable and intense Suddenl...

Analyse how the camera is used to create meaning in a media product you have studied 12 Shot type -         Close-ups to extreme close-ups -         Extreme close-ups to show how important this is to her/ how -         Crane shot shows how many people that are captivated by her performance -         Zoom in shot -         Mid close shot -         Wide angle -         High angel -         Mid shot -         Longshot -         Two shots Camera movement -         Trolley moving to the left -         Pan -       ...

Production roles in x factor from Williamglazer17 Billy X factor audition power point from Williamglazer17 The x factor horizontal and vertical integration presentation from Williamglazer17 Synergy x factor from Williamglazer17 Vertical and horizontal integration in ITV ·        Research the horizontal axis of the ITV network There are 5 key areas for horizontal media for ITV. They are online and social media services , print media and advertising , distribution, TV channels and merchandise. ITV  have many other channels they may use such a ITV2 Ext  This is the front cover of TV guide and its advertising Xfactor. This is a prime example of a print based media advertisement. On the right you can see that X Factor has it’s own Instagram with 1 million followers. This means they are using social media to connect with their audience. This...

CINEMATOGRAPHY (write examples/what are the connotations?) Shots o    Close up: Used to empathise how important ` character/object is. o    Long shot: This would typically show the entire object/ human in the frame and is usually intended to show the surroundings of the character o    Zoom:  Used to create a different perspective of what the scene can already see when further out. o    Tracking shot: this would be used to follow a character or object to show the s Angles o    High angle: Makes a character seem vulnerable and the puts the viewer in a position of power o    Low angle: This would make a character seem strong and would put the view below them seeming like the character is better than them. o    Arial: This shot is taken from an airborne device. o    Eye level: this shot is taken at an eye level making it seem a lot more human. This would make the audience more focused...

Advertising and Distribution:  How has advertising changed over the past twenty years? : -         A lot more pop culture is used in adverts -         Has become more intelligent -         Much more online 20 ways you can advertise to somebody: -         Internet / pop up ads -         In-App adverts -         Tv -         Movies -         Billboards -         Posters -         Magazine/newspapers -         Radio -         Sponsored products -         Merchandise -       ...