X Factor case study
Synergy x factor from Williamglazer17
Vertical and horizontal integration in ITV
There are 5 key areas for horizontal media for ITV. They are online and social media services , print media and advertising , distribution, TV channels and merchandise. ITV have many other channels they may use such a ITV2 Ext
This is the front cover of TV guide and its advertising Xfactor. This is a prime example of a print based media advertisement.
On the right you can see that X Factor has it’s own Instagram with 1 million followers. This means they are using social media to connect with their audience. This is know a TV show using online social media.
This is a prime example of ITV advertising Xfactor , on there own TV channel. They would do this to remind viewers who are tuning in that X factor will be starting soon.
In this photo it shows the American Xfactor , this Is an example of ITV selling the rights of Xfactor to a company in America (FOX), this is also known as distribution.
As ITV has to raise their own capital a lot of their bigger shows sell merchandise increase funds. Here’s a screenshot of the official X factor merchandise website.
· How does it use online services and social media to market its programmes.
Less people are watching TV and when they are most look at their phones during TV commercials. Xfactor still pulls in the viewers when it’s on the launch show for the 2018 season had a viewing figures of 5.7 million viewers. Xfactor will then use, Facebook, twitter, Instagram and YouTube to play clips to the audience. Every now and then a clip will go viral and the viewings will be huge on YouTube.
As you can see from the clip above, this is Craig Colton and he was on the show in 2011. The show that was probably watched by a good 5 million has the chance to see the famous clip again. He’s had 15 million views on this one clip alone.
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Here you can see the ITV hub (where people come to watch shows they have missed) the more people than go on here would mean the more money ITV will get from advertisements such as dominos.
Sound
-Loud. The narrator of the X factor is very loud. This is because they would like to excite the audience.
-This connotes a feeling within the audience of suspense, the audience will get ready for a good episode ahead.
X factor if often left on a cliff hanger and the background music cuts off. The effect of this denotes the fact that viewers will be eager to watch the next episode.
X factor if often left on a cliff hanger and the background music cuts off. The effect of this denotes the fact that viewers will be eager to watch the next episode.
Camera
-Long shot. This allows views to see the act from a distance that is similar to the one of those in the audience. The effect of this is supposed to connote the viewer who is watching on television feel as if they are at the venue.
-Zoom in. Zooming in on the performer denotes the emotion of the performance. It shows that being able to sing means a lot to the girl performing.
Editing
The cuts that X factor uses are in good time. This connotes the viewer to see the detail of every scene before a cut.
X factors’ editing is very high tempo. This denotes the viewers to feel energetic and eager to watch more of the current episode and more eposides in the future.
Mis-en-scene
Mis-en-scene
The lighting is always either the act or the judges. This is helpful as it denotes the viewers to be able to concentrate on performances.
The lighting also changes light. When the performances becomes more emotional the lights become darker. This connotes that the atmosphere should be more depressing.
The lighting also changes light. When the performances becomes more emotional the lights become darker. This connotes that the atmosphere should be more depressing.
Will
ReplyDeleteThis is solid, but I would expect more detail as to the expectations, qualities and responsibilities attached to the role, as well as the names of those responsible for the role in X Factor to be named. Most importantly, I would expect these roles to be linked to what actually happens in X-Factor, rather than a generic definition. I would also like it to be more visual, with images and other elements in the foreground.
Finally, you do not have the other three areas from your class mates - please add these asap.
Please leave a comment below as a reflection on feedback and explaining any changes you have made - focus on the ones I have laid out above.
Mr P