William Glazer unit 1 prep

Kerrang textual analysis Genre conventions The layout of the magazine is bold and the colours contrast with the background making it stand out. These colours used for the magazine are all conventional of the genre as the red yellow and black gives it a rocky edgy feel to it particularly the main cover line 'My Chemical Romance' this would show the importance of the main cover line with it being in front of the main picture making suggesting that the name of their band is more recognisable than the band its self. The masthead of 'Kerrang!' is not the most dominant feature of the front cover as both the main picture and the main title is coving it showing how popular these artists are to the genre and that their return is very important to them. The main image is of the band 'my chemical romance' all the members of them. This pushes the rock genre of the magazine as they are very important to this sort of genre. The facial expression also gives off the r...

Kerrang! Advertising They are going for a vice-like approach being their youtube presents meaning advertising and making videos on youtube. Tie in with big brands, for example, monster energy drink, guitar brands. Kerrang Youtube page They have links to the website and social media to get people engaged with their brand and to notice them. As well as a link to the subscription for the magazine to get more people engaged with the magazine. Intervewis links to 'The K! Pit. and various other featues. Google search gives Kerrang as the frist on the search bar. They have a facebook page and give links and things that give the audine that are interested to be more engaged. Twitter for older demographic they have the link to website and pined tweets about the issues that are coming that week so it stays their for people to see it. They also have an instagram page that is the same with facebook and twitter. They have contemporary news story linked to twitter with ...

Kerrang! Ownership Kerrang is a heavy guitar magazine. With lots of emo and bands. The UK based, as well as it is a weekly magazine. Kerrang is published by wasted Talent which is an independent publisher that also have other music magazines called the Face and Mixmag. Bauer media sold it in 2017 and Wasted Talent bought the magazine website and the music awards. The main reason why Bauer sold it was that they were not making money out of it. They did not sell the radio or Tv stations as they were making money off the adverts that were coming from them. They have moved the magazine from weekly to monthly. This would be from the cost and popularity of this magazine and the genre of the magazine They are moving to online as this is how people access news nowadays as no one would wait for the magazine. They are expanding the brand to the US making a making a US only magazine for Kerrang. As there is a bigger target audience in the US. Kerrang ...

Film audiences Frozen; Released in November 24th this was because it is close to Christmas time. They had an opening weekend, this is the first time for the film to be tested so if it did well it will be a success Frozen has an estimated budget of $150,000,000, and went on to gross $1,276,480,000 worldwide. Grossed USA $400,738,009. Frozen had a very successful open weekend in the UK as it made £4.7 million in that weekend. The film is a lot more popular with females then males it doesn't show too much information for the kids under 18 and most 18 - 29. They would make the film for kids but also for adults as adults would be the ones taking kids to the movies to watch it. It's they also have a simple story for kids to follow but is interesting enough to make adults enjoy it. Frozen made $93million in the open weekend on Thanksgiving. Exam point: Don't just say Disney make movies for kids as they are for adults or people not in a family f...

Film analysis Key terms: Verisimilitude: How real the world of the story appears to the audience - is it believable for example a snowman showing up in the worlds end so something that would happen in the world for the film. Diesis/ diegetic world: The world in which the film takes place. Juxtaposition: Placing one object next to another to create meaning. Narrative theory: Theories that categorise narratives and find features to common to them. Levi - Strauss' Binary opposition - Narrative tension is based on opposition or conflict. This can be as simple as two characters fighting, but more often functions at an ideological level. For example good vs evil like in The Worlds end Humans vs Aliens. examples of Binary opposites: - Humanity vs Technology; West world - Protagonist vs Antagonist: Scott Pilgrim vs The world - Vladimir Propp - was a narrative theorist and is hist was based on fairy tails and how a character role would help make a story. Hero - who...

Traditional advertising: print – posters, billboards, teaser campaigns on the London Underground; TV – trailers Traditional advertisement  Traditional advertisement was used for Street Dance 3D. This is because digital advertisement was not very popular in 2010. Street Dance 3D generically speaking is teenagers are the ones that are targeted to watch the film. This is because on every piece of traditional advertisement has a teenager or someone who is of that age. The advertisement is also suggested to be for teenagers as on the advertisement clothes that teenagers may seem are cool are worn. The film also targets people who like to street dance. This is because this is what the film is mainly about. Street dancers are on very piece of traditional advertisement. They are also doing some very cool dance moves on the advertisement. This could be used to attract a wider audience. Digital: social media, websites. What social media platforms are there?...

Film advertising - Traditional vs digital - above/below the line - black box: devices such as a smartphone, that supplies us with all of our ICT and media requirements - downloading - streaming: Other then video games everything is streamable Frozen case study:  Was released in November 2013 Frozen has an estimated budget of $150,000,000, and went on to gross $1,276,480,000 worldwide. - Frozen playlist on youtube:    Frozen short skits    Lego and Frozen synergy    Behind the scene features    Different songs from the movie and added more seasonal songs Frozen website - Videos - web games - downloadable games - pictures - music - online store - activities - Lyrics to songs - social media - advertisement for books Social media: - Instagram - 369 posts, 349 K follers, 13 following are all Disney accounts. Don't post that regularly - Facebook - 23.5million followers -Twitter - 57.6 k fo...

Working title 1. Working title is an independent production company. This means they have a low budget and don't own any other subsidiary companies. 2.  Perfect world pictures to make the darkest hour this was done due to them wanting to hear the money for the film production.  studio canal supported them in creating 'Shaun of the dead'. Warner brothers helped them in we are your friends. 3.  Darkest Hour 2018 (Box office 150.2 million), Theory of everything 2015 (Box office 123.7million), About time 2013 (Box office 87.1 million) Baby driver 2017 (Box office 226.9),  Everest 2015 (Box office 203.4 million) 4. The baby driver was biggest box office success over this period of time. 'The program' was the least successful for working title due to how small the box office income was only being 3.3 million and their biggest one was a baby driver 226.9 million in the box office. Universal Universal Pictures is an American film studio ...

Media ownership Frozen - Walt Disney Worlds end - Working title Street dance - Universal The Walt Disney ownership goes through a lot from Disney media networking that own ESPN, ABC entertainment group, ABC news. covering everything for the family. They also have all the resorts around the world. The Walt Disney Studios have a lot of horizontal integration as well from owning marvel studios(They are taking back all Disney owned shows from Netflix cross med e.g Iron Fist, Luke Cage, Daredevil this would be from them creating a new streaming service coming out next year showing their horizontal integration.), touchstone pictures, Lucas Films and Pixar animation studios. Lastly, they would have decent interactive meaning all the video games they would have and sell. Disney own online home exhibition platform 'Disney life' Disney is now taking back their properties, for example, Iron Fist and Luke Cage from Netflix meaning...

Moral panics and regulation Stanley Cohen: developed Moral panic theory. Moral panic happens when "a condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests". The stages or moral panic 1. someone, something or a group are defined as a threat to social norms or community interests. 2. The threat is then depicted in a simple and recognizable symbol/ form by the media. 3. The portrayal of this symbol rouses public concern. 4. There is a response from authorities and policymakers. 5. The moral panic over the issue results in social changes within the community. For example, BBC going over talking about drill music and talking about how it is bad but it doesn't affect anyone at all. another moral panic was when VHS introduced. As well as the Jamie Bulger case this was when 2 10-year-olds boys beat a 2-year-old kid to death. A moral panic would normally be from an older generation panicking by the action...

Legal and ethical issues A passive audience is when an audience watching a media thinks that what this media message is is 100% truth full and should be followed. For example, The Wisconsin girls that killed their classmate as they were influenced by slender man. Due to them thinking he was going to kill their family. This was in 2014. An active audience is the opposite of the passive audience when they want to try and interpret what the media text is showing them and try and break it down. Hyoidernuc Needle Theory - Theorises that audiences are essentially passive, and will readily absorb messages relayed to them by the media. - This means that, after watching a violent horror film or playing a violent POV shooter, audience members will be negatively influenced. - This presupposes that audiences are passive rather than active. Desensitised - that is, numbed by the effect of this exposure as well as themes and content. Phycho: Came out in 1960...

Audiences research data Research Primary research - Questionnaire: Advantages:  easy data to analyse - create graphs Online questionnaire - mass response  Disadvantages:  Not 100% reliable - people might lie  Using closed questions don't give enough detail  - Focus groups Advantages: A direct response to lots of opinions and detail More likley to see if people are being truthful or not  You can shear prototypes/ sketches etc.. Disadvantages:  takes time to analyze and collate the data  - interview - Survey Secondary research - Internet Disadvantages: Not 100% reliable  Advantages : a wide range of resources  instant and easy acceptability - Books - Newspapers - Magazines - Televisions Disadvantages: Not 100% reliable as it could be biased  Advantages: lots of information from it Qualitative Typically descriptive, in-depth data used to find out how people think about a given product. questions th...

Uses and gratifications theory The Uses and gratification theory assumes audiences actively seek out media to satisfy individual needs. Information - finding out about relevant events and conditions in immediate surroundings, society and the world - seek advice on practical matters or opinon and decision choices - satisfying curiosity and general interest - learning: self-education - gaining a sense of secucrity through knowledge E.g TV Plant earth Books - World map, info from books Personal identity - Find reinforcement for personal values - Finding models of behaviour - identifying with valued others (in the media) - Gaining insight into one's self Entertainment - Escapism, or being diverted, from problems - Relaxing - Filling time - Emotional release -Sexual Gratification Integration and social interaction -Gaining insight into the circumstances of others: social empathy - Identifying with others and gaining a sense of belonging ...