Film adverting
Film advertising
- Traditional vs digital
- above/below the line
- black box: devices such as a smartphone, that supplies us with all of our ICT and media requirements
- downloading
- streaming: Other then video games everything is streamable
Frozen case study:
Was released in November 2013
Frozen has an estimated budget of $150,000,000, and went on to gross $1,276,480,000 worldwide.
- Frozen playlist on youtube:
Frozen short skits
Lego and Frozen synergy
Behind the scene features
Different songs from the movie and added more seasonal songs
Frozen website
- Videos
- web games
- downloadable games
- pictures
- music
- online store
- activities
- Lyrics to songs
- social media
- advertisement for books
Social media:
- Instagram - 369 posts, 349 K follers, 13 following are all Disney accounts. Don't post that regularly
- Facebook - 23.5million followers
-Twitter - 57.6 k followers
They have a facebook account, tumbler account, Instagram and Twitter.
- Promotion for other movies as well as art, competitions and seasonal events.
Traditional advertising: Non-digital or things that were before the 2000s for example radio, poster billboards tv and posters.
Frozen advertised in the traditional way as they had lots of kids they don't have social media so they would put more trailers on tv this would be the main reason for Frozen to use more traditional advertising than digital advertising. As well they false undersell it to grow it more organically and have more of a movement for the future. It relied on heavily on the older audience from word of mouth so they would recommend it.
They push the talking snowman for the younger audience but deep down it has a larger audience. they didn't push the message of the whole film. From the main characters being princesses for feminists. They let the audience make the parts of its mainstream.
The teaser trailer advertises the comedy in the film as it shows the snowman and reindeer fighting over a carrot. showing nothing from the actual movie. even the billboard making the main characters look like side characters and the snowman is the main part of the film when he isn't. the poster is the same as the billboard showing the snowman as the main character.
DVD advertising changes as people know what it is about. it looks more like a princess film more than a silly comedy. They expand their audience by making it silly as people don't know about it would be about.
The social media following is so low is because they are marketing to kids that don't use social media so they wouldn't need too much focused on it.
- Traditional vs digital
- above/below the line
- black box: devices such as a smartphone, that supplies us with all of our ICT and media requirements
- downloading
- streaming: Other then video games everything is streamable
Frozen case study:
Was released in November 2013
Frozen has an estimated budget of $150,000,000, and went on to gross $1,276,480,000 worldwide.
- Frozen playlist on youtube:
Frozen short skits
Lego and Frozen synergy
Behind the scene features
Different songs from the movie and added more seasonal songs
Frozen website
- Videos
- web games
- downloadable games
- pictures
- music
- online store
- activities
- Lyrics to songs
- social media
- advertisement for books
Social media:
- Instagram - 369 posts, 349 K follers, 13 following are all Disney accounts. Don't post that regularly
- Facebook - 23.5million followers
-Twitter - 57.6 k followers
They have a facebook account, tumbler account, Instagram and Twitter.
- Promotion for other movies as well as art, competitions and seasonal events.
Traditional advertising: Non-digital or things that were before the 2000s for example radio, poster billboards tv and posters.
Frozen advertised in the traditional way as they had lots of kids they don't have social media so they would put more trailers on tv this would be the main reason for Frozen to use more traditional advertising than digital advertising. As well they false undersell it to grow it more organically and have more of a movement for the future. It relied on heavily on the older audience from word of mouth so they would recommend it.
They push the talking snowman for the younger audience but deep down it has a larger audience. they didn't push the message of the whole film. From the main characters being princesses for feminists. They let the audience make the parts of its mainstream.
The teaser trailer advertises the comedy in the film as it shows the snowman and reindeer fighting over a carrot. showing nothing from the actual movie. even the billboard making the main characters look like side characters and the snowman is the main part of the film when he isn't. the poster is the same as the billboard showing the snowman as the main character.
DVD advertising changes as people know what it is about. it looks more like a princess film more than a silly comedy. They expand their audience by making it silly as people don't know about it would be about.
The social media following is so low is because they are marketing to kids that don't use social media so they wouldn't need too much focused on it.
Will
ReplyDeleteYour notes cover points from class, but they need more explanation. For example, when discussing the traditional marketing campaign, you need to explain how/why it connected with those audiences.
Please leave a comment below as a reflection on feedback and explaining any changes you have made.
Mr P