Kerrang! Ownership
Kerrang! Ownership
Kerrang is a heavy guitar magazine. With lots of emo and bands. The UK based, as well as it is a weekly magazine.
Kerrang is published by wasted Talent which is an independent publisher that also have other music magazines called the Face and Mixmag. Bauer media sold it in 2017 and Wasted Talent bought the magazine website and the music awards. The main reason why Bauer sold it was that they were not making money out of it. They did not sell the radio or Tv stations as they were making money off the adverts that were coming from them.
They have moved the magazine from weekly to monthly. This would be from the cost and popularity of this magazine and the genre of the magazine
They are moving to online as this is how people access news nowadays as no one would wait for the magazine.
They are expanding the brand to the US making a making a US only magazine for Kerrang. As there is a bigger target audience in the US.
Kerrang radio is still a subsidiary of Bauer media group.
Bauer has another subsidiary called Box plus network that would release Kerrang TV.
History ownership
- 1987: published as a one-off supplement in sounds newspaper
- Initially, it was launched monthly, before going fortnightly in 1987, it went weekly. originally owned by United Newspapers.
- 1991: sold to EMP (conglomerate)
- 2008: sold to Bauer media (conglomerate)
- 2017: sold to wasted Talent (independent)
The reason why it went from being owned by massive magazine companies to a small independent one is due to the internet and how everyone gets their information online. As well as the genre is not as popular as it was in the past.
Whilst they have different companies owning different part of the platforms then it becomes disjointed and will not be able to do synergy.
Kerrang is a heavy guitar magazine. With lots of emo and bands. The UK based, as well as it is a weekly magazine.
Kerrang is published by wasted Talent which is an independent publisher that also have other music magazines called the Face and Mixmag. Bauer media sold it in 2017 and Wasted Talent bought the magazine website and the music awards. The main reason why Bauer sold it was that they were not making money out of it. They did not sell the radio or Tv stations as they were making money off the adverts that were coming from them.
They have moved the magazine from weekly to monthly. This would be from the cost and popularity of this magazine and the genre of the magazine
They are moving to online as this is how people access news nowadays as no one would wait for the magazine.
They are expanding the brand to the US making a making a US only magazine for Kerrang. As there is a bigger target audience in the US.
Kerrang radio is still a subsidiary of Bauer media group.
Bauer has another subsidiary called Box plus network that would release Kerrang TV.
History ownership
- 1987: published as a one-off supplement in sounds newspaper
- Initially, it was launched monthly, before going fortnightly in 1987, it went weekly. originally owned by United Newspapers.
- 1991: sold to EMP (conglomerate)
- 2008: sold to Bauer media (conglomerate)
- 2017: sold to wasted Talent (independent)
The reason why it went from being owned by massive magazine companies to a small independent one is due to the internet and how everyone gets their information online. As well as the genre is not as popular as it was in the past.
Whilst they have different companies owning different part of the platforms then it becomes disjointed and will not be able to do synergy.
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