Audiences research data

Audiences research data
Research

Primary research
- Questionnaire:
Advantages: 
easy data to analyse - create graphs
Online questionnaire - mass response 
Disadvantages: 
Not 100% reliable - people might lie 
Using closed questions don't give enough detail 
- Focus groups
Advantages:
A direct response to lots of opinions and detail
More likley to see if people are being truthful or not 
You can shear prototypes/ sketches etc..
Disadvantages: 
takes time to analyze and collate the data 
- interview
- Survey

Secondary research
- Internet
Disadvantages:
Not 100% reliable 
Advantages :
a wide range of resources 
instant and easy acceptability
- Books
- Newspapers
- Magazines
- Televisions
Disadvantages:
Not 100% reliable as it could be biased 
Advantages:
lots of information from it

Qualitative
Typically descriptive, in-depth data used to find out how people think about a given product. questions that allowed people to write extended responses,. this type of data can be used to identify likes and dislikes, trends etc. This type of questioning is typically open-ended.
Quantitative
 Data that can be measured numerically (e.g. the number of people who watch a given televisions show) One common example is the Likert scale, this type of questioning is closed.

1. How old are you? (Quantitative)
2. What is your gender? (Quantitative)
3. What talent shows do you watch? If any?
4. Do you think talent shows appeal to you age group
strongly agree,  agree, disagree and strongly disagree
5. What talent show would you watch
Music, singing , dance ,sports Other
6. What Time would you like to watch a talent show? (qualitative)

Purpose of research:
audience feedback might be used to exploit a gap in the market, whereby a group of potential customers are identified who are not yet consuming a product. for example, Netflix is the first to go into the online streaming market Likewise, market possibilities might be identified for existing brands to expand through a spin-off. WWE network regularly gives surveys to customers to know what shows that want on the network.

Eco-friendly yoga clothing. Exploited it through her understanding of yoga and being in the design business.

















Comments

  1. JCOSS Mr PNovember 26, 2018 at 1:24 AM

    Will

    Detailed notes which should a good understanding of all types of research. To improve, I would add in more exemplification of what media purposes each type type of research would be useful. Nice use of colour in your notes - keep that up.

    Please leave a comment below as a reflection on feedback and explaining any changes you have made.

    Mr P

    ReplyDelete

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