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Video games - Call of Duty

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Video game - Activision publis hes and owners call of duty. Infinity Ward, Treyarch, Sledgehammer Games are developers in a rotation. Activision also franchises the Call Of Duty brand to a number of different companies. Synergy is created with Activision makings lots of different products like Toys, Comics Marketing and distribution Call of duty World at war 2 only advertised through traditional advertisement. They also did an online trailer that was streamed around the world. There are unique codes hidden on the billboards for fans to find. The gamers can then piece the codes together and unlock them on a website. when the codes are crack exclusives are unlocked. Above the line traditional advertising, BFI Imax, London. The QR code takes the user to a website. The Website has a drop-down menu for the different incarnation of the game. Option to buy new Black Ops game, with trailer embedded using crosse promotion. 1.    Pan European Game Information...
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Radio Heart FM

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Radio Heart FM -AM (Amplitude modulation) - FM (Frequency Modulation) - DAB (Digital Audio Broadcasting, available via a DAB radio) - Dedicated station's website Radio 5 live broadcast life and digital BBC Radio 1 is an FM When all the radio now are DAB Ownership: Uks most popular commercial radio station. Their target audiences would be 25 - 44-year-olds reaching 9.7million listeners every week on air. Heart FM is a subsidiary from the glob media that showing horizontal integration. As they have so many different subsidiaries then it would cater to different demographics in the UK that listen to the radio. There are 22 heart channels are owned by Global. Three are owned by communicators and operated under a franchise agreement. Advertising: Traditional above the line advertising. Push flagship shows that are the main programmes that get the listeners. This would be for the morning as breakfast shows for people travelling to work. The...
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Newspaper questions

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Newspaper questions 1. (a) The term readership means an audience that would read a magazine or newspaper. (b)  Sun has a lower social grade reading with 3010 people reading it in the C2 - E social grade when the daily mail has more of a target audience aimed at a higher social grade as is shown on the data is 2304 people in the A - C1 grade. Another difference between them would be their aimed gender when the Sun would be more directed at males I know this from the data with 2692 males getting the Sun. With the daily mail, it is a lot more open and doesn't have a prefered gender due to the data showing only 100 difference in the purchases of their newspaper. (c)In The Sun it would have lots of gossipy news with a very informal layout that doesn't contribute too much politics or so much as a celebrity dating someone else and lots of life topics. I can justify this due to them having the page 3 incident when the put pictures of half-naked wom...
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Newspaper

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Newspapers ownership The sun - Tabloids 'Gossip, informal' The independent - Broadsheet 'Formal, educational'  The independent ownership  Alexander Lebedev - owns the independent and the Independent on Sunday as of 2010. Now independent is online.  The Sun ownership  owned by News UK, who, in turn, is part of the American mass media conglomerate, news corp. rupert Murdoch is the executive chairman.  Marketing distribution:  The last printed edition of the independent was published on Saturday 26 March 2016 leaving only its digital editions. Independent homepage - note use of pop - up advertising as a means of generating revenue. An online subscription to create revenue for the newspaper.  The sun has their own youtube channel with over 77K subscribers to advertise. They cover cute short storeys about things that don't really matter that much. The Sun also ad...
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Kerrang! textual analysis

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Kerrang textual analysis Genre conventions The layout of the magazine is bold and the colours contrast with the background making it stand out. These colours used for the magazine are all conventional of the genre as the red yellow and black gives it a rocky edgy feel to it particularly the main cover line 'My Chemical Romance' this would show the importance of the main cover line with it being in front of the main picture making suggesting that the name of their band is more recognisable than the band its self. The masthead of 'Kerrang!' is not the most dominant feature of the front cover as both the main picture and the main title is coving it showing how popular these artists are to the genre and that their return is very important to them. The main image is of the band 'my chemical romance' all the members of them. This pushes the rock genre of the magazine as they are very important to this sort of genre. The facial expression also gives off the r...
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Kerrang! Adverting

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Kerrang! Advertising They are going for a vice-like approach being their youtube presents meaning advertising and making videos on youtube. Tie in with big brands, for example, monster energy drink, guitar brands. Kerrang Youtube page They have links to the website and social media to get people engaged with their brand and to notice them. As well as a link to the subscription for the magazine to get more people engaged with the magazine. Intervewis links to 'The K! Pit. and various other featues. Google search gives Kerrang as the frist on the search bar. They have a facebook page and give links and things that give the audine that are interested to be more engaged. Twitter for older demographic they have the link to website and pined tweets about the issues that are coming that week so it stays their for people to see it. They also have an instagram page that is the same with facebook and twitter. They have contemporary news story linked to twitter with ...
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Kerrang! Ownership

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Kerrang! Ownership Kerrang is a heavy guitar magazine. With lots of emo and bands. The UK based, as well as it is a weekly magazine. Kerrang is published by wasted Talent which is an independent publisher that also have other music magazines called the Face and Mixmag. Bauer media sold it in 2017 and Wasted Talent bought the magazine website and the music awards. The main reason why Bauer sold it was that they were not making money out of it. They did not sell the radio or Tv stations as they were making money off the adverts that were coming from them. They have moved the magazine from weekly to monthly. This would be from the cost and popularity of this magazine and the genre of the magazine They are moving to online as this is how people access news nowadays as no one would wait for the magazine. They are expanding the brand to the US making a making a US only magazine for Kerrang. As there is a bigger target audience in the US. Kerrang ...
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