Radio Heart FM
Radio Heart FM
-AM (Amplitude modulation)
- FM (Frequency Modulation)
- DAB (Digital Audio Broadcasting, available via a DAB radio)
- Dedicated station's website
Radio 5 live broadcast life and digital
BBC Radio 1 is an FM
When all the radio now are DAB
Ownership:
Uks most popular commercial radio station. Their target audiences would be 25 - 44-year-olds reaching 9.7million listeners every week on air.
Heart FM is a subsidiary from the glob media that showing horizontal integration.
As they have so many different subsidiaries then it would cater to different demographics in the UK that listen to the radio.
There are 22 heart channels are owned by Global. Three are owned by communicators and operated under a franchise agreement.
Advertising:
Traditional above the line advertising. Push flagship shows that are the main programmes that get the listeners. This would be for the morning as breakfast shows for people travelling to work.
They also push the seasons using the heart brand. The push summer a lot due to the festivals that are always on during that time so they get lots of listeners.
Heart TV adverts show heart as a family brand also being very lite and wholesome.
The sponsorship is done with zing flowers that have a border all across the front page encourage people to purchase flowers for their loved ones. They also use Barclays partnership at the top of the screen for every tab you would go on to. This would be from how their target audience is older with money that wants to know about Barclays. Pampers sponsorship for the older audience.
They are able to access the stations right on the front page as well as everywhere else at the top of the page giving them a listen to now button that they can click and go right to the action. They also have the social media that they advertise to go on to as well as their apps on google play and app store. Radio is 90% of the time is live so that the audience can interact with the show.
The aspect that would appeal to the target audience they have different news stories from friends and coolio things from the 90s attracting the older audience being the nostalgia to it.
Textual analysis
A jingle is a short slogan, verse or tune designed to be easily remembered, and is especially used in advertising. For example,
The Mcdonalds jingle.
Most jingles would be used to determine or to show that a show/ segment is coming up e.g. Breakfast show, news. Needing to contain the name of the show as well as a catchy tune. The jingle is meant to connote what is happening in the period of the radio and changes the vibe of the radio show. Has to appeal to the demographic and set that tone.
heart jingle uses contemporary pop music as well as talking about the feel-good station keeping on their branding of being happy to feel good station.
Mode of address:
The way in which a media product speaks to, or attracts its audience. For example being formal/ informal.
Sound motif
A sound effect or combination of sound effects associated with a particular setting, situation, character or idea. E.g Jaws when the shark approaching. used in a specific segment in a show.
Ident
a short piece of audio or audiovisual content produced by radio or television stations to identify themselves on air. This is a jingle so it reminds of the show that you would be listening to.
RAJAR and audiences
RAJAR (Radio joint audience research) they would research them publish listening figures in radio stations in the UK. They also do demographic research into radio audience. RAJAR is owned by the BBC and a collection of other joint ownerships.
3 of the top 4 of the most listened to radio stations are for the older generation. BBC Radio 5 live is low as it cuts half of their demographic as its aiming for just male as they are just talking about sports.
This shows that more teens are listening to the radio using smartphones as they are the ones that were brought up with it so the would use it a lot more than the adults. It also shows how all the adults and 25+ are both at a very similar level showing that mainly the younger generation is going to break traditional radio listening. The reason why this is happening is because those adults are more used to using the car radio as well as normal radios when the teens are so used to using their phones for everything that it would be most convent to do so for radio as well.
-AM (Amplitude modulation)
- FM (Frequency Modulation)
- DAB (Digital Audio Broadcasting, available via a DAB radio)
- Dedicated station's website
Radio 5 live broadcast life and digital
BBC Radio 1 is an FM
When all the radio now are DAB
Ownership:
Uks most popular commercial radio station. Their target audiences would be 25 - 44-year-olds reaching 9.7million listeners every week on air.
Heart FM is a subsidiary from the glob media that showing horizontal integration.
As they have so many different subsidiaries then it would cater to different demographics in the UK that listen to the radio.
There are 22 heart channels are owned by Global. Three are owned by communicators and operated under a franchise agreement.
Advertising:
Traditional above the line advertising. Push flagship shows that are the main programmes that get the listeners. This would be for the morning as breakfast shows for people travelling to work.
They also push the seasons using the heart brand. The push summer a lot due to the festivals that are always on during that time so they get lots of listeners.
Heart TV adverts show heart as a family brand also being very lite and wholesome.
The sponsorship is done with zing flowers that have a border all across the front page encourage people to purchase flowers for their loved ones. They also use Barclays partnership at the top of the screen for every tab you would go on to. This would be from how their target audience is older with money that wants to know about Barclays. Pampers sponsorship for the older audience.
They are able to access the stations right on the front page as well as everywhere else at the top of the page giving them a listen to now button that they can click and go right to the action. They also have the social media that they advertise to go on to as well as their apps on google play and app store. Radio is 90% of the time is live so that the audience can interact with the show.
The aspect that would appeal to the target audience they have different news stories from friends and coolio things from the 90s attracting the older audience being the nostalgia to it.
Textual analysis
A jingle is a short slogan, verse or tune designed to be easily remembered, and is especially used in advertising. For example,
The Mcdonalds jingle.
Most jingles would be used to determine or to show that a show/ segment is coming up e.g. Breakfast show, news. Needing to contain the name of the show as well as a catchy tune. The jingle is meant to connote what is happening in the period of the radio and changes the vibe of the radio show. Has to appeal to the demographic and set that tone.
heart jingle uses contemporary pop music as well as talking about the feel-good station keeping on their branding of being happy to feel good station.
Mode of address:
The way in which a media product speaks to, or attracts its audience. For example being formal/ informal.
Sound motif
A sound effect or combination of sound effects associated with a particular setting, situation, character or idea. E.g Jaws when the shark approaching. used in a specific segment in a show.
Ident
a short piece of audio or audiovisual content produced by radio or television stations to identify themselves on air. This is a jingle so it reminds of the show that you would be listening to.
RAJAR and audiences
RAJAR (Radio joint audience research) they would research them publish listening figures in radio stations in the UK. They also do demographic research into radio audience. RAJAR is owned by the BBC and a collection of other joint ownerships.
3 of the top 4 of the most listened to radio stations are for the older generation. BBC Radio 5 live is low as it cuts half of their demographic as its aiming for just male as they are just talking about sports.
This shows that more teens are listening to the radio using smartphones as they are the ones that were brought up with it so the would use it a lot more than the adults. It also shows how all the adults and 25+ are both at a very similar level showing that mainly the younger generation is going to break traditional radio listening. The reason why this is happening is because those adults are more used to using the car radio as well as normal radios when the teens are so used to using their phones for everything that it would be most convent to do so for radio as well.
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