Media ownership
Media ownership
Frozen - Walt Disney
Worlds end - Working title
Street dance - Universal
The Walt Disney ownership goes through a lot from Disney media networking that own ESPN, ABC entertainment group, ABC news. covering everything for the family. They also have all the resorts around the world. The Walt Disney Studios have a lot of horizontal integration as well from owning marvel studios(They are taking back all Disney owned shows from Netflix cross med e.g Iron Fist, Luke Cage, Daredevil this would be from them creating a new streaming service coming out next year showing their horizontal integration.), touchstone pictures, Lucas Films and Pixar animation studios. Lastly, they would have decent interactive meaning all the video games they would have and sell.
Disney own online home exhibition platform 'Disney life'
Disney is now taking back their properties, for example, Iron Fist and Luke Cage from Netflix meaning that Netflix is going to be losing a lot of their products. This will push Netflix to become a niche service as they Disney is taking back so many of their programs and movies making it a lot bigger than Netflix. A Disney film is produced, disrupted and exhibited by Disney. this means they don't have to give a cut to anyone. this makes them have both Horizontal integration as well as vertical integration as Disney has lots of companies going to different markets as well as they would produce, distribute and exhibit all their own products. This would also show their cross media owner ship from different broadcasters like the news sport and Kids channels.
Street dance 3D and The Worlds End are examples of joint ventures projects of 2 independent companies. For example, street dance 3d had vertigo and BBC was together in funding the film. This would because vertigo doesn't have the money to pay for the film in whole.
Distributor to market the film and put it into cinemas or Tv. Having so many distributors would make it difficult for them all to communicate and even finding them would be difficult. This also means they would have to split the revenue between all these distributors making them get less profit in total.
In frozen Disney would have their own distributor for lots of other countries would keep all the revenue and get all the profit, they would also get recognition for it and lastly they would have full control over the way they market the film.
Video on demand - streaming online. This is watching what you want when you want and how you want.
Conglomerate: A company that owns lots of subdisery over lots of different sectors. For example, Disney is horizontal as it owns lots of different companies over different markets and it shows vertical integration by producing, distribution and exhibited.
Independent: A company that doesn't own any subsidiary and doesn't tend to be horizontally or vertically integrated. for example, a working title.
Frozen - Walt Disney
Worlds end - Working title
Street dance - Universal
The Walt Disney ownership goes through a lot from Disney media networking that own ESPN, ABC entertainment group, ABC news. covering everything for the family. They also have all the resorts around the world. The Walt Disney Studios have a lot of horizontal integration as well from owning marvel studios(They are taking back all Disney owned shows from Netflix cross med e.g Iron Fist, Luke Cage, Daredevil this would be from them creating a new streaming service coming out next year showing their horizontal integration.), touchstone pictures, Lucas Films and Pixar animation studios. Lastly, they would have decent interactive meaning all the video games they would have and sell.
Disney own online home exhibition platform 'Disney life'
Disney is now taking back their properties, for example, Iron Fist and Luke Cage from Netflix meaning that Netflix is going to be losing a lot of their products. This will push Netflix to become a niche service as they Disney is taking back so many of their programs and movies making it a lot bigger than Netflix. A Disney film is produced, disrupted and exhibited by Disney. this means they don't have to give a cut to anyone. this makes them have both Horizontal integration as well as vertical integration as Disney has lots of companies going to different markets as well as they would produce, distribute and exhibit all their own products. This would also show their cross media owner ship from different broadcasters like the news sport and Kids channels.
Street dance 3D and The Worlds End are examples of joint ventures projects of 2 independent companies. For example, street dance 3d had vertigo and BBC was together in funding the film. This would because vertigo doesn't have the money to pay for the film in whole.
Distributor to market the film and put it into cinemas or Tv. Having so many distributors would make it difficult for them all to communicate and even finding them would be difficult. This also means they would have to split the revenue between all these distributors making them get less profit in total.
In frozen Disney would have their own distributor for lots of other countries would keep all the revenue and get all the profit, they would also get recognition for it and lastly they would have full control over the way they market the film.
Video on demand - streaming online. This is watching what you want when you want and how you want.
Conglomerate: A company that owns lots of subdisery over lots of different sectors. For example, Disney is horizontal as it owns lots of different companies over different markets and it shows vertical integration by producing, distribution and exhibited.
Independent: A company that doesn't own any subsidiary and doesn't tend to be horizontally or vertically integrated. for example, a working title.
Will
ReplyDeleteYour notes use examples well and the key terminology is applied effectively towards the end of this post. However, I would at this stage expect you to use terms such as synergy, cross media ownership and horizontal/vertical integration with more frequency and confidence - please reread this work adding in this terminology where relevant.
Please leave a comment below as a reflection on feedback and explaining any changes you have made.
Mr P
I have reread the blog and added in more key terms for where they are relevant.
Delete