Audiences

CW unit 1 audiences 

mainstream vs Niche 

mainstream: Aimed towards a mass market the majority of people targeted at a broad way of interests. mainstream apples to lots of different audiences. 

Example: 

Doctor who  

Game of Thrones 

Superhero movies

Niche: aimed towards a narrow demographic. Narrowcasting aiming programmes at specific and specialist audience as opposed to broadcasting to mass audinces. youtube would do this as well as Twitch streaming as they would know what the person likes and watches it. 

Examples : 

Anime 

Liverpool TV 

Sky Arts 

I think that as there is more accessible in the market at the moment than 20 years ago that media products are becoming more mainstream as people will be able to see what is popular. 

Chris Anderson: the longTail Theory: 

At the head of the demand curve and towards a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one size fit all containers. 

BARB data 

Stands for Broadcasters' audience research board.

Barb shows that ITV is bringing in about 6.5 million people to watch X Factor on a Saturday backing up the long tail idea that things are becoming more niche as it is going into the tail. Compared to nine years ago they have 19.5 million watching it. 

The figures are there to check their previous views to see if they are doing well or if they are. It also shows how their creative ideas are working for the show. 

The less that are watching the show the fewer people are watching the adverts so ITV doesn't get the revenue from them. 

Demographics 

Of their target audiences based on variables in age, ethnicity, gender, economic status/ class, level of education, hobbies and interests and lifestyle choices.

Gender: A show aimed at either male or female or both. for example Star Wars, Football for male and for Female: Sex in the city, makeover shows. For both EastEnders, Homeland, prison break.

Age: Different age ranges, for example, sponge bob 3 - 12 age, Call of duty 18 - 40 pepper pig 3 - 7 inbetweeners 13 - 30

Ethnicity - This is about somebody's cultural identity for example religion nationality. Friday Night dinner for Jewish people. Citizen kan it is aimed towards Muslims groups. Documentary aimed towards a religion.

Race - This would be down to the colour of someone's skin. For example citizen kan, Dear White people, the boondocks. A lot of World war 2 stuff would focus on white people from the War.

Spending power - This would come down to disposable income meaning your money that you can have fun with.  During daytime, they would aim their adverts to housewives for example advertising hovers or for old people like PPI.

Hobbies: For what people are interested in for example Superhero films, Doctor Who for people that like science fiction, League of their own for people that like Sport.

 
The world cup would go overall for the grades. The Rugby would have most likely the higher 3 with ABC1 as they 

Psychographics 

Profiling of audience based on personal beliefs, values, interests and lifestyle

This diagram shows the average weekly people watching shows. this shows that men are watching less tv then women as the women percentage is just above. This is because there would be more housewives then a house husband.

The adults from 16 - 24 don't watch a lot of shows this could be because that they are young adults more likely to go out or be at Uni or even not able to afford any TV to watch anything on.

Adults at the ages of 65+ watch the most TV. this is because they are retired and don't have anything to do so they would watch TV for the most of the day.